Devine is one of Australia’s largest residential developers and upholds a long history of success in developing residential communities and mixed use apartments. Devine approached Brightfox in early 2014 in search of an innovative sales and marketing solution that would best represent their upcoming project ‘Mode’. Devine needed a solution that would assist both there on site sales staff as well as their agent network to market the project on a domestic and international scale.
In direct partnership with their sales and marketing teams we were able to devise a solution that would recess a table top touchscreen into the marble benchtop featuring in Devine’s replica display suite. This allows the on-site sales agents to conduct sales presentations over the very benchtop that features in every Mode apartment. In conjunction with the development of the touchscreen solution we also designed and released an iPad application that can be distributed to all Devine’s internal and external network of agents.
Devine’s ‘Mode’ sales suite is now equipped with a state of the art touchscreen solution allowing there on site sales team to conduct a more immersive sales experience with their clients. The solution packages all there project marketing material and live availability into a flush mounted table top touchscreen that both the client and sales staff can engage with.
We also provided Devine’s sales staff and external agent networks with an iPad application featuring all the same functionality including; 24-7 livestock availability, advanced geo-spatial mapping, a full 360 degree interactive building and an extensive library of marketing materials including; Project renders, Apartment renders, Aspect view photography, Marketing floor plans and Project videos.
Able to be distributed globally this solution represented a more cost effective and visually appealing solution to shipping traditional marketing kits. No more lugging cumbersome marketing kits across state and countries and all of Devine’s key project information and marketing material displayed in one visually stunning app.